Product Placement In TV/Film/Games




People Who Liked This Video Also Liked

Drill Bit Sharpening • Do It Yourself - Making The Jig • Video 2 (UPDATED)
Drill Bit Sharpening • Do It Yourself - Making The Jig • Video 2 (UPDATED)
Do It Yourself Light Modifiers - A Phlearn Video Tutorial
Do It Yourself Light Modifiers - A Phlearn Video Tutorial
Manzanita Branches - Centerpieces (Do It Yourself Video)
Manzanita Branches - Centerpieces (Do It Yourself Video)
DIY Room Organization/ Spring Cleaning + Decor!
DIY Room Organization/ Spring Cleaning + Decor!
Tankless water heater HOME VIDEO. Do it yourself!
Tankless water heater HOME VIDEO. Do it yourself!
Motorized Camera Slider - Do It Yourself
Motorized Camera Slider - Do It Yourself
Do It Yourself! - Giving Back ❄ #DIYDecember Day 6
Do It Yourself! - Giving Back ❄ #DIYDecember Day 6
DIY (do it yourself) Tie dye shirts
DIY (do it yourself) Tie dye shirts
Do it Yourself  DIY Light rail ( light mover ) 2nd Video More Detailed Info
Do it Yourself DIY Light rail ( light mover ) 2nd Video More Detailed Info
How to Paint. Restore. and Customize Shoes!! Do it Yourself Tutorial
How to Paint. Restore. and Customize Shoes!! Do it Yourself Tutorial
Kamerakran Eigenbau / Camera Crane - Do It Yourself (DIY) - Vorstellung
Kamerakran Eigenbau / Camera Crane - Do It Yourself (DIY) - Vorstellung
Make it yourself water filter
Make it yourself water filter
Video #13: Do It Yourself Drapes   Window Treatment Ideas With Swags. Scrolls and Holdbacks
Video #13: Do It Yourself Drapes Window Treatment Ideas With Swags. Scrolls and Holdbacks
Ever After High Movie Date Night Dexter Charming Raven Queen Doll Set Playset Toy Unboxing Review
Ever After High Movie Date Night Dexter Charming Raven Queen Doll Set Playset Toy Unboxing Review
Do It Yourself: Quality Homemade Lip Balm Recipe
Do It Yourself: Quality Homemade Lip Balm Recipe
Do it yourself!  Cheap Webcam video  from an optical microscope!
Do it yourself! Cheap Webcam video from an optical microscope!
Play Doh Gingerbread House Do It Yourself Play Dough Tutorial with Sweet Shoppe Candy Cyclone!
Play Doh Gingerbread House Do It Yourself Play Dough Tutorial with Sweet Shoppe Candy Cyclone!
DIY: Fairy Glow Jars
DIY: Fairy Glow Jars
Philips Norelco Do-It-Yourself Hair Clippers
Philips Norelco Do-It-Yourself Hair Clippers
Motorized 2
Motorized 2" Wood Blind Battery Operated Do-It-Yourself Kit Installation Video
DIY: Makeup Brush! How to Make a Makeup Brush.
DIY: Makeup Brush! How to Make a Makeup Brush.
Do it yourself Shoe Wall... Closet or Bedroom Part 2
Do it yourself Shoe Wall... Closet or Bedroom Part 2
Do It Yourself Hinge Clamp Screen Printing Board
Do It Yourself Hinge Clamp Screen Printing Board
Do it yourself concrete staining: How to stain concrete floors
Do it yourself concrete staining: How to stain concrete floors
Do It Yourself: Natural Homemade Creamy and Fluffy Shea Butter Cremes Recipe
Do It Yourself: Natural Homemade Creamy and Fluffy Shea Butter Cremes Recipe
Do It Yourself Appliance Repair Videos:#1 DIY Easy Microwave Oven Cleaning
Do It Yourself Appliance Repair Videos:#1 DIY Easy Microwave Oven Cleaning
Philips Norelco Qc5550/40 Headgroom Overview / Review / Unboxing Do-it-yourself Headgroomer
Philips Norelco Qc5550/40 Headgroom Overview / Review / Unboxing Do-it-yourself Headgroomer

Did this video help you?

liam baker: lol

Farrem Shamist: The 30 rock is the most priceless one on the list.
Actually it is always the most priceless clip on any product placement list like this.

LoveNmusic41: Yep! Pretty much what I am up against right now. Everyone knows it. Comment if you dare after mine if I am right, cough if I am wrong.

twatfaceno1: "With enough Rice Krispies will he ever be able to play the bass AGAIN?" "Well yes" "That's weird, he never could before." What?

earthcomedy: nice compilation....Bewitched of old has sponsorship / product placement for Quaker Oats, Chevy, Aunt Jemima...was a combination of sponsorship / product placement....more on the sponsorship...but it was integrated tightly in the opening credits...

jmays950: Workaholics has also pretty obvious product placement

Chris Soldano: also the Waynes World clip was a joke making fun of Product placement not actual product placement.

99Lezard99: oh yeah... cast away is the best fed ex commercial ever... its a good movie. but you missed hitman the movie. the biggest audi commercial.

JYZaMaN: didn't expect the kerplunk version :P

lmcgee2010: Dreams Never End by New Order. I have been wanting to know for months so I just shazamed it!

ihate1988: What's the song that starts playing at 1:46?

Michael Prince: I don't think its meant to be obvious, but it triggers your mind and sneaks in the back door of your conscious so when you go the the shops and you see the product, you're familiar with it and people love familiarity. Great vid!

Lilasko: I actually never realize when it's product placement in a show. No matter how obvious it is.

TheOrangeFlag: Can we have our money now?

Taina Temmen (Marketer): Heineken statt Martini – Product Placement – Werbekraft des neuen Bond-Streifens

Das neueste Abenteuer des britischen Geheimagenten James Bond sorgt bereits vor seinem offiziellen Kinostart am 9. November für Aufsehen. Anstatt Martini wird jetzt Heineken-Bier getrunken, weil ohne den hohen Einsatz von Product Placement der Film-Dreh gar nicht erst finanzierbar gewesen wäre. So wurde eine Reihe von Verträgen mit Partnern abgeschlossen.
Laut der Presse soll der niederländische Braukonzern rund 34 Mio. Euro dafür ausgegeben haben.


Finanzierung durch Werbung

"Product Placement spielt bei US-Kinoproduktionen eine dominante Rolle", meint Volker Nickel, Sprecher des Zentralverbands der deutschen Werbewirtschaft (ZAW) http://www.zaw.de , gegenüber pressetext. Dies habe historische Gründe: "Anders als in Deutschland hatten die großen Produktionsstudios in den USA nie Interesse daran, herkömmliche Werbung im Kino zu schalten. Sie haben sich stattdessen dafür entschieden, durch Product Placement ihr Geld zu verdienen." Derartige Schleichwerbung sei aber hierzulande nicht zulässig. "Wenn US-Filme, die in unsere Kinos kommen, zu viele dieser versteckten Werbebotschaften enthalten, muss eine entsprechende Informationen auf dem Kinoplakat angebracht werden", betont Nickel.


Heineken statt Martini

Laut moviefone-Angaben soll "Skyfall" zumindest eine spezifische Szene beinhalten, in der der Hauptdarsteller vor der Kamera einen genüsslichen Schluck Heiniken konsumiert. Die mittlerweile berühmt gewordene Bestellung eines "Martini, geschüttelt nicht gerührt" ist somit Vergangenheit. "Bond war schon immer ein Trinker. Es ist ein Teil seiner Persönlichkeit", räumt Craig ein. Ob das nun gut oder schlecht sei, darüber müssten sich die Zuseher schon selbst ein Urteil bilden, so der Schauspiel-Superstar.

Quelle: http://www.pressetext.com/news/20120419013

Wie stehen Sie zu Product Placement? Was ist Ihr persönlicher Favorit? Bzw. wie sollte man es nicht machen?

Auch gibt es mittlerweile einen Product Placement Award:
http://www.productplacementaward.de/

The winner is....
McCafé in "Anna und die Liebe"
ice-watch in "Germany´s next Topmodel"

Truth Warrior: Ahhh get our of my head!!!

Skismom02: there mtn dew

endlessgametomake: Yes,welcome to the world of"product placement,"or as it is known to more cynical commentators,"stealth advertising,"a business said to be growing by 50% a year in the United States.To the casual observer,the use of popular brand-name products in TV dramas may look like simple realism.In actuality,none of the products is there by chance.Every one has been included because its manufacturer has paid a hefty fee.That does seem logical.

Anthony Deng: I just came here for wayne's world.

gaze bo: The American Idol ad was hilarious. Red coke cups, lol!
Rating:
Product Placement in TV/Film/Games 5 out of 5

Featured Video

Refacing Kitchen Cabinets

Latest Comments

liam baker: lol
K Badsha: +Paladin0954 , I'm a new biker. Just got a V-Star 650, 2006 model. People keep telling me its maintenance cost is high and that it shakes a lot on the interstate. What do you think? Is that true? I live in NC but when I get some miles under my belt I'd like to make a three or four hundred mile trip
Hedarth4695: mine wont turn red ?
Noelia Torres: Why did you made it for freaking I phones I'm so mad make it for Androids please!!!!!
Coolblue: Deze tablet draait op Android. Voor Android zijn diverse tekstverwerkers beschikbaar. Zo heb je bijvoorbeeld de officiele Google Drive app van Google. Hier zit een tekstverwerker in. Je bestanden worden hiermee automatisch opgeslagen in de cloud en deze kan je dan gemakkelijk weer openen op een laptop.
Majd Shufani: You could have humored us..
Barkhad Ahmed: Thanks , though It is my first day to see this video . I started to operate it steadily . Watching more clips from u, I will be perfect operator

Product Placement in TV/Film/Games